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Your text must be precise and synthetic. No needless blah-blah that would only serve to annoy the reader: go straight to the point. To avoid going astray, you must determine the essential information of your content from the very beginning of writing. And for that, you need to be particularly familiar with your goals and your target audience. You have to find the right balance between what you want to say (your goals) and what your target audience wants to read (and therefore what they search for in Google). Structure your title text, subtitles, and paragraphs
Continuous text is not readable and discourages the reader even before he starts reading. So think about structuring it, try to google some useful sources like this one Find a catchy title, which will interest your target audience and therefore generate clicks. For example, ask a question or use a requirement. Cut your text with subtitles that will allow users, during their flyover phase, to determine if your text interests them. Divide your content into paragraphs and use the principle of one idea per paragraph. An airy and well-structured text is much more engaging for readers and therefore more likely to be read. Play on the lines, the size of your font (not too small), the illustrations. Structure your text according to the principle of the inverted pyramid. Usually, when you write a text, you keep the important information for the end, just to finish in apotheosis. This is not the case in web writing. On the contrary, the main information should be at the very beginning of your text (ideally in the title or the first sentence, or even the first paragraph). Then only comes the complementary information.

Comunicato n. 8 del 5/12/19   – Scarica